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| Author | The forgotten villain (Read 14922 times) | ||||||||||||||
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68040
512 MB  Posts: 950 68k - thy kingdom come, thy will be done ! 
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on: November 04, 2021, 10:28
I just stumbled over a video flick of former Apple CEO John Sculley in Cornica's archives. Took me a while to remember the feelings I had about that guy, which in all honesty were the thoughts of an Amiga boy jealous of all those rich Apple kids. So there was lots of Schadenfreude on my side, back in those days (sorry to say). But now I find that most Apple "grown ups" like to forget about this dude, even so his impact on the trajectory (and almost demise) of the Apple brand was huge back then. He send Steve Jobs into exile, where he developed the Mach OS, that would later become the grandfather for the modern day MachOS. So how do most Apple biters feel about Jack and the likes of his trade? Wall Street bean counters, who only care about the bottom line - utterly uninspired by the technology their company is dealing with. |
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Bolkonskij
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Administrator 1024 MB  Posts: 2023
Reply #1 on: November 04, 2021, 11:08
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Usually all the blame is on Michael Spindler these days. While he's not a saint and has made his fair share of mistakes as a CEO too, I think he inherited a lot of the problems from CEO John Sculley. First, the technical side: Spindler was an engineer by trade and knew what he was talking about. He raised through the ranks of Apple Europe because of his success. Sculley on the other hand was the much quoted "sugarwater salesman" and he stayed that to the end. He had absolutely no idea about technology and no interest in it. He could have sold women's underwear just like computers if the check was big enough. There's legendary anecdotes of his presentations when Apple's engineers had to build self-running demos because the old man couldn't get his act together clicking through the Mac interface to show new functionality. Embarassing. He was obsessed with his "Macintosh Office" idea even when everyone warned him that there was no way they could get IBMs out of high street offices. Burnt lots of resources. Not the only such mistake. He was fighting so strongly against making Macintosh available for everyone and failed to establish the Mac as a mainstream computer brand. He had this obsession with not allowing people to have "fun" with a Mac (aka his battle on game development / games on the Mac). He had no respect for the small business developer that supported the Mac so strongly because they weren't "in his league". No, not a Sculley fan here either.
Last Edit: November 04, 2021, 11:23 by Bolkonskij
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68040
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512 MB Posts: 950 68k - thy kingdom come, thy will be done !
Reply #2 on: November 04, 2021, 14:03
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I remember my thoughts when I heard that Sculley tried to sell Apple to IBM - and found no takers: "Hey, can they charge CEOs for betraying their own brand?"
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Bolkonskij
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Administrator 1024 MB Posts: 2023
Reply #3 on: November 04, 2021, 15:47
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Yeah, bad luck if you got a CEO who'd rather love to manage your competitor ...
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